Business

Pisco reenters South Korean market

Alvaro Tassano

Peru’s national drink reentered South Korea’s market through the Korean company, UPIC, after two years.

Pisco reenters South Korean market

(Photo: Facebook/Andina)

The Foreign Trade and Tourism Ministry (Mincetur) reported last week that Peru’s national drink reentered South Korea’s market through the Korean company, UPIC, after two years.

UPIC is a company specializing in exporting and distributing liquors.

Despite the first batch being shipped last September, pisco commercialization, through La Botija brand, officially began in November, after the Peruvian beverage met requirements by Korean authorities.

Currently, Peru’s Trade Office based in Seoul (OCEX Seoul) and UPIC are launching a promotional campaign focused on Pisco-made cocktails.

The campaign is aimed at South Korea’s most exclusive bar.

The promotional campaign will be in two stages: The first one includes training sessions for bartenders in Seoul and Busan, similar to the ones held last November.

During the second period, held next February, UPIC will organize Pisco tastings aimed at consumers.

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