Between August 14 and 17, nine Peruvian companies participated in the 2016 MAGIC, the world’s largest fashion exhibition. MAGIC is held twice annually and is attended by professionals from more than 80 countries. The event, which took place in Las Vegas, Nevada included the current trends in apparel, footwear, accessories, and resources.
The Peruvian companies collectively generated around US$ 6 million between trade commitments and actual sales. They had a staggering increase of 88% in sales and projected sales compared to last August’s exhibition. Immediate sales reached US$ 262,500 and projected business for the next twelve months amounts to US$ 5.7 million.
The most demanded Peruvian products were t-shirts, shirts for men, and woven garments for babies. The majority of buyers who contacted Peruvian exporters were from Canada, United States, and Mexico.
The textile sector of Peru aims to increase their exports to the United States. In addition, they wish to position and strengthen their presence in the US cotton and alpaca industry.