Alta Gama Winefest targets growing wine market in Peru

Susana Aguirre

Alta Gama Winefest will take place July 12 and 13 at the Country Club Hotel.

Alta Gama Winefest targets growing wine market in Peru

Flickr, vitalsine

The unrest to discover new wines is palpable. Wine enthusiasts will be able to taste a variety of labels before buying a bottle at the Alta Gama Winefest organized by the Almendariz group coming up on July 12th and 13th. More than 600 wine labels hailing from Argentina, Chile, Uruguay, U.S., France, Spain and Italy, as well as national labels, will participate in the event.

There will be two areas: one in which the various labels will be arranged in stands and guests can swap their tickets for a wine taste; the second, a VIP zone, guests can purchase labels, prices ranging from $150 to $1,500. There will also be lectures by wine connoisseurs.

The market for premium wines will reach $18 million in 2013, tripling sales from 2009. Consumption for premium labels increases at a rate of 20% per year in Peru, states El Comercio, making the Alta Gama a highly befitting event for eager consumers. Furthermore, 70% of wine sales are made from June to December, due to large amount of festivities.

Consumption per capita of wine in the country is of 1.7 liters; 3 liters per person (18 years and older), figures below that of Argentina or Chile, reports El Comercio. Peruvians prefer Argentine wines, with 45% of imported wines coming from the region. Chilean wines follow with 35% and Spanish with 13%.

The organizers of Alta Gama Winefest attest that Peru has the largest variety of premium wine offerings in Latin America.

Tickets cost S/. 150 at Tu Entrada
When: Friday, July 12, 5pm; Saturday, July 13, 3pm
Where: Hotel Country Club, Los Eucaliptos 590, San Isidro

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