Gamarra Fashion entrepreneurs look to do business in New York

Rocío Barja Marquina for Gestión

Businesses in Gamarra want to do direct business with buyers abroad, so representatives are going on the road to meet clients face-to-face.

Gamarra Fashion entrepreneurs look to do business in New York

Gamarra. (Photo: El Comercio/Reference)

After its successful participation in April’s international Expocomer 2013 fair in Panama, a group of entrepreneurs from Gamarra is traveling on a commercial mission to New York.

“The event will be in the Marriott Hotel from June 7 to 11, and there will be runway shows, as well as business meetings,” said Rubén Cano, the representative of the Association of Industrial Garment Manufacturers (APIC).

He explained that after the first four days of the event, the fifth would give them an opportunity to work alongside their U.S. clients. 

“We are a group of 35 businesses from Gamarra that will participate in this mission, but every day more people are joining on,” Cano said. “The mayor of La Victoria, Alberto Sánchez, will also participate, and also maybe a representative from Confiep.”

So far, about 200 U.S. buyers from the garment sector have confirmed that they will attend the event, according to Cano.

“What we are looking for is to enter the market as direct distributors to the big retail stores,” Cano said.

In Panamá, the group was able to close about $10 million in contracts, and in New York the expectation is to get to $20 million. 

“This is taking into account that this is a first visit to this market,” Cano mentioned.

The businessman mentioned that the next stop for the Gamarra group would be Brazil, in August, followed by a trip to Florida in October.

“For the long term, we are planning a trip to China,” Cano said.

Meanwhile, 16 of the entrepreneurs from Gamarra have rented a wearhouse in the free zone of Colón, in Panama, with the objective of having a permanent presence there and the ability to directly distribute to buyers. The initial investment is $10 million.