Papaya.pe expands its sales to theaters in Chile and Colombia
Karina Montoya for Gestión
Film site Papaya.pe has plans to expand its sales of tickets to theaters in Chile and Colombia, later this year.
Photo by (Photo: Papaya)
Movie listings for five theater chains in 15 provinces in the country can be found at Papaya.pe.
With an average of 90,000 unique visitors per month, this project was one of the winners of the 2011 Wayra. Now its founders have plans to expand its sales of tickets to theaters in Chile and Colombia, later this year.
"We believe that a user finds it more comfortable to stay in one site and see what is occurring in all movie chains instead of going to each site," said Manuel Olguin, co-founder of Papaya.pe.
The project also includes online sales, thereby leading the company to position itself as an "additional channel for promoting films and ticket sales," said Gary Urteaga, head of business development.
Papaya.pe was born in early 2011 with support from the Ministry of Production’s Innovation Fund (FIDECOM).
Once the platform was developed, the company participated in the Intel Challenge, where they were among the 16 finalists, among over 300 projects throughout Latin America.
Meanwhile, the company applied to Start-Up Chile and Wayra Peru, where they were finalists, and were eligible for funding and support in order to accelerate the development of Papaya’s business model.
Thanks to these accelerators, Papaya.pe has "gotten a platform and access channels and a network of contacts for regional expansion."
"By the end of the year we will have a contract signed in Colombia and one in Chile for online ticket sales," Olguin said.
The next step for Papaya.pe is to participate in The Next Web Conference for Latin America, to be held on 22 and 23 August in Brazil.
"In this context, we participate representing Peru, as part of Wayra; and Chile, as part of Start-Up Chile," Urteaga said.
This conference will see internet start-ups present their projects, in order to attract investors, potential partners, and international media coverage.
"We believe there is a large audience of new users who now have smartphones and there is not much supply locally," said Olguin. Therein lies the Papaya’s business proposal, one that is performing better than expected.