A new guitar aims to put Peru on the map.

Guitarra Peru, a fully playable electric guitar shaped like Peru, was designed and hand built by 24-year old Peruvian musician Gonzalo Belmar.

Belmar said the guitar “seeks to create a new concept of unity among Peruvians, and have an element to identify Peru anywhere in the world.”

To coincide with the launch of the guitar, Belmar also released a new song and music video, showcasing Peru’s cultural and geographic diversity.

Belmar composed and played all of the instruments on “Vive Peru”, and shot the music video in several provinces across Peru's coast, mountain, and jungle areas.

"The customs, food, clothing, and culture; these elements are what identify us in all other countries, each town has its own identity.”

Belmar said he plans to take the guitar on tour to every department in the country, and film a documentary about the trip.

 

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